Cisco Folk 2008-4-7 2003-2-18 The first step toward e-commerce is selecting the name of your site. Your Web address (also called a "URL" Uniform Resource Locator or "Domain Name"), tells customers who you are and how to find you on the Internet. It is the core of your Internet identity... your online brand. And because no two parties can have the same Web address, your online identity is totally unique. 126064 text/html 1.0 EN index,follow online identity web address e-commerce URL domain name business on the web web site e-mail address domain name website Establish Your Online Identity with the Right Web Address text EZ-NetTools EZ-NetTools specializes in providing professional custom web site design and ecommerce services that you can easily maintain.